Course

Business Entry Strategies, International

Faculty
Commerce & Business Administration
Department
Business
Course Code
BUSN 3500
Credits
3.00
Semester Length
15 weeks
Max Class Size
35
Method(s) Of Instruction
Lecture
Seminar
Course Designation
Certificate in Global Competency
Industry Designation
None
Typically Offered
To be determined

Overview

Course Description
This course examines how to analyze and evaluate potential markets based on a company’s specific abilities and requirements, then create and manage a plan to enter the most suitable markets smoothly and confidently. The chosen strategy should include demonstration of cultural competence and compliance with applicable local and international laws.
Course Content
  1. Selecting a market entry strategy
  2. Finding the right partners
  3. Preparing an international business plan
  4. Establishing and managing direct and indirect exporting
  5. Establishing and managing franchisee/licensee relationships
  6. Negotiating contracts and partners agreements
  7. Establishing and managing foreign direct investments
  8. Managing international business operations
  9. Legal considerations in international trade
  10. International contracts and partnership agreements
  11. Protection of intellectual property in international trade
  12. Ethical considerations in international trade
  13. Aligning international initiatives with best practices and legal requirements
  14. Understanding culture’s impact on international trade
  15. Developing intercultural relationships
Learning Activities

Methods of instruction may include the following:

  • Lectures
  • Discussions
  • Case study analysis
  • Guest lectures on industry-specific subjects
Means of Assessment

Assessment will be in accordance with the ÁñÁ«ÊÓƵ Evaluation Policy.

Assignment(s)/Case Study(ies)/Quiz(zes) 10 - 35%
Project (Group) 10 - 35%
Mid-Term Examination(s)  0 - 30%
Final Examination 20 - 40%
Participation  0 - 10%
Total: 100%

NOTES:

  1. Fifty percent (50%) of non-exam assessments must be for individual work.
  2. Students must achieve a grade of at least 50% on the combined exam components to pass the course.
  3. Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the ÁñÁ«ÊÓƵ Research Ethics Board prior to conducting the research.
Learning Outcomes

At the end of the course, the successful student will be able to:

  1. Perform a corporate strategic needs assessment;
  2. Select the most advantageous market entry strategy based on research and analysis of options and potential issues;
  3. Develop an international business plan including key business strategies with metrics to monitor success;
  4. Create a strategic plan for market entry using the international business plan;
  5. Develop, implement and monitor an organizational code of ethics/conduct that complies with relevant legal, political, regulatory and cultural norms;
  6. Establish and manage strategic alliances through use of research, evaluation, negotiation and continued communication;
  7. Use knowledge of target market’s culture to establish and maintain productive business relationships;
  8. Manage direct and indirect exports to maximize profit and ensure efficient distribution and control;
  9. Negotiate and manage foreign direct investment arrangements such as foreign mergers and acquisitions; and
  10. Plan for foreign franchising and licensing opportunities. 
Textbook Materials

Textbooks will be chosen from the following list:

  • International Market Entry Strategies. Forum for International Trade Training (FITT, Latest edition, Free eBook download for students registered with FITT);
  • Lymbersky, Christoph. Market Entry Strategies. Management Laboratory Press (Latest edition);
  • Root, Franklin R. Entry Strategies for International Markets. Jossey-Bass, a John Wiley Subsidiary (Latest edition).

And/or any alternative textbook approved by the Business Management department.

 

Requisites

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

(Current)

Course Transfers

These are for current course guidelines only. For a full list of archived courses please see

Institution Transfer Details for BUSN 3500
Athabasca University (AU) AU MKTG 3XX (3)
Capilano University (CAPU) CAPU IBUS 2XX (3)
Coast Mountain College (CMTN) CMTN BADM 1XX (3)
College of New Caledonia (CNC) CNC MGT 160 (3)
College of the Rockies (COTR) COTR MGMT 3XX (3)
Kwantlen Polytechnic University (KPU) KPU BUSI 2XXX (3)
Northern Lights College (NLC) NLC MGMT 2XX (3)
Thompson Rivers University (TRU) TRU BBUS 3XXX (3)
University Canada West (UCW) UCW BUSI 2XX (3)
University of British Columbia - Vancouver (UBCV) UBCV COMM_V 3rd (3)
University of Northern BC (UNBC) UNBC COMM 441 (3)
University of the Fraser Valley (UFV) UFV BUS 3XX (3)
University of Victoria (UVIC) No credit
Vancouver Community College (VCC) No credit

Course Offerings

Winter 2025

CRN Days Instructor Status
Maximum Seats
35
Currently Enrolled
0
Remaining Seats:
35
On Waitlist
0
Building
Anvil Office Tower
Room
607
Times:
Start Time
18:30
-
End Time
21:20
Section Notes

BUSN 3500 001 - This section is restricted to Business Management Diplomas, BBA Management, PDD International Business Management, and PBD International Supply Chain Management until Monday, December 02, 2024, at 9:00 am.