Lectures, seminars and/or case discussions.
INTRODUCING THE CONTEMPORARY BUSINESS WORLD
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The Canadian Business System
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The Environment of Business
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Entrepreneurship, Small Business, and Business Ownership
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Business Conduct including Ethics and Social Responsibility
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International Business
UNDERSTANDING THE BUSINESS OF MANAGING
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The Role of Managers
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Managing Human Resources and Labour Relations
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Motivating and Leading Employees
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Producing Goods and Services
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Marketing Processes and Consumer Behaviour
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Marketing Mix: Product, Price, Place and Promotion
MANAGING FINANCIAL ISSUES
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Accounting and Information Systems
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Money, Banking, and Securities Markets
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Financial Management
At the end of the course, the successful student through the use of the "Means of Assessment" as identified in Section Q will demonstrate:
1. a basic understanding of the Canadian business system, and its environment, including forms of business ownership and existing and emerging societal issues
2. an understanding of the role of managers in the four functional areas of business: production, marketing, finance and personnel
3. an enhanced knowledge of the vocabulary of business
4. the ability to produce written and oral business communications
Written assignments | 5-15% |
Test(s) and/or quizzes | 30-45% |
Written research report | 10-20% |
Participation | 0-10% |
Final examination | 30% |
100 % |
Textbooks and materials to be purchased by students to be chosen by instructor from:
Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business, Latest Canadian Edition, Toronto Pearson Education Canada.
or
Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business Essentials, Latest Canadian Edition, Toronto Pearson Education Canada.
or
Nickels, W.G., J.M. James, S.M. McHugh , P.D. Berman and Rita Cossa. Understanding Canadian Business, Latest Ed. McGraw Hill.
Latest Edition of the Survival Guide for Business or other appropriate Learning Guide.