Document Design

Curriculum Guideline

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Print Guideline
Course
CMNS 3400
Discontinued
No
Course Code
CMNS 3400
Descriptive
Document Design
Department
Communications
Faculty
Language, Literature & Performing Arts
Credits
3.00
Start Date
End Term
202120
PLAR
No
Semester Length
15 weeks
Max Class Size
30
Contact Hours
2 hours/week lecture 1 hour/week lab
Method(s) Of Instruction
Lecture
Lab
Learning Activities

Some or all of the following methods will be used:

  1. lecture/discussion
  2. group work
  3. peer review
  4. lab exercises
  5. projects
  6. instructor feedback on students’ work
  7. individual consultation
  8. presentation (individual or group)
  9. field trip(s)
Course Description
This course introduces the basic principles of two-dimensional design, including balance and visual dynamics, layout, publication design, and typography. Students are expected to have prior experience with an industry-standard page-layout software program and some familiarity with graphics software. They will build on their experience to produce small documents and then to create a series of projects suitable for portfolio inclusion. They will gain some understanding of print production technology and procedures, including how to communicate with other print professionals, estimate costs, and deal with digital output.
Course Content

1. Introduction to Design

Students will

  • learn basic print design theory, including page structure, column formatting, typeface relationships, and the use of white space and colour (process and spot)
  • produce a variety of simple one- and two-colour projects, including stationery, invitations, and specialized form letters, using industry-standard software programs
  • become familiar with common design errors and how to correct them
  • become familiar with print terminology
  • become familiar with traditional assembly procedures

2. Applied Design

Students will

  • assess the functionality of software for drawing, graphics, and presentation
  • assess the suitability of different design techniques for a variety of publications
  • analyze design needs of various clients and organizations
  • prepare design elements, text specifications, and graphics in a graphics software program for import into page-layout software
  • investigate rates of and accessibility to professional designers

3. Page Layout

Students will

  • prepare text in a word-processing program for import into a page-layout program
  • examine the basic structure of a page-layout program
  • examine techniques for producing a simple publication in a page-layout program
  • examine and use design techniques for page balance and presentation effectiveness
  • examine and use advanced techniques in page-layout software, including
    • manipulating and integrating graphics
    • creating large initial letters
    • placing pull quotes
    • determining justified and unjustified text spacing
    • kerning
    • using non-standard line spacing
    • spacing headlines
    • wrapping text around even and uneven shapes
    • downloading fonts to a printer
    • printing to file
    • printing thumbnails, crop marks, and reductions
    • producing forms
    • designing templates

4. Print Coordination

Students will

  • examine the stages of preparing a publication for digital output to service bureaus and learn how to coordinate a project through print production, including full-colour separation, spot-colour separation, halftone screens, bleeds, overlays and complex registration, digital and printers’ proofs
  • analyze various paper weights, styles and sizes
  • examine spot and process colour systems
  • analyze the process of printing documents on a variety of presses, including web and four-colour presses
  • obtain estimates on costs involved in a variety of print jobs
  • assess publications at the blueline (or comparable) stage for errors, additions, omissions, etc.
  • assess print proofs for colour, errors, omissions, corrections
  • go to a professional print shop to view specific production issues, such as colour balance, registration, and plate imperfections
Learning Outcomes

Students who successfully complete this course will

  1. be able to identify, understand, and use the basic principles of two-dimensional design
  2. develop advanced skills in an industry-standard page-layout software program
  3. become more experienced users of graphics software programs
  4. understand print production technology and procedures, including how to communicate with other print professionals, estimate costs, and deal with digital output
  5. produce a series of design projects suitable for inclusion in a professional communication portfolio
Means of Assessment

Students are expected to be self-motivated and to demonstrate professionalism, which includes active participation, good attendance, punctuality, effective collaboration, ability to meet deadlines, presentation skills, and accurate self-evaluation.

Evaluation will be based on this general format:

Wordmark (logo design) 10%
Print advertisement and stationery package 15%
Document redesign 15%
Midterm exam 20%
Major project (e.g., magazine dummy) 30%
Professionalism/participation (as defined above) 10%
  100%
Textbook Materials

Texts may be selected from current editions of

  • Christopher Smith, InDesign Digital Classroom
  • Dean Philip Lem, Graphics Master
  • Jan V. White, Editing by Design

Students are strongly encouraged to purchase the software program(s) taught in this course for at-home practice.

Prerequisites

Acceptance into the Post-Degree Diploma in Professional Communication

or a minimum of 45 credit hours including a university-transfer course in English, Communications, or Creative Writing with a grade of B or higher

or permission of the Professional Communication program coordinator

Corequisites

None

Equivalencies

PRFU 1350

Which Prerequisite

None