Entrepreneurship and New Venture Development

Curriculum Guideline

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Course
BUSN 3253
Discontinued
No
Course Code
BUSN 3253
Descriptive
Entrepreneurship and New Venture Development
Department
Business
Faculty
Commerce & Business Administration
Credits
3.00
Start Date
End Term
201710
PLAR
No
Semester Length
15
Max Class Size
35
Contact Hours
Lecture: 3 hrs Seminar: 1 hr
Method(s) Of Instruction
Lecture
Seminar
Learning Activities

Lectures, seminar discussions, case study analysis, role playing, guest lectures on industry-specific subjects.

Course Description
This course provides students with analytical frameworks for assessing entrepreneurial potential and management skills development, including researching and creating a business plan. Topics include: small business and marketing management, evaluating and purchasing a business, developing a basic business plan, franchising options, e-commerce marketing strategies, financial management, HR management, and leadership. The main emphasis will be on new venture development and management.
Course Content
  1. Entrepreneurial Product-Market Strategies Feasibility
    • identifying new idea sources
    • evaluation of ideas
    • differentiation strategies
    • cost-leadership strategies
    • market segment focusing
    • sales planning and forecasting
  2. Assessing Business Entry Strategies
    • organizing a business from start-up
    • buying a business
    • forms of business ownership
    • family-owned and managed business
    • franchising
    • succession of ownership
  3. Organizing a Business Plan
    • business plan components
    • small business plan checklist
    • effective presentations
  4. Financing the Small Business
    • equity and debt financing
  5. Marketing Management
    • marketing plan and strategy
    • marketing checklist
    • e-commerce
  6. Financial Management
    • fundamentals of small business accounting
    • budgets
    • financial planning and operations control
    • tax management
    • sources of finance
    • business model canvas (9 building blocks of business)
  7. Operations Management
    • layouts for retail firms
    • purchasing and controlling inventories
    • total quality management
  8. Human Resource Management
  9. Business Management
    • leadership
    • ethics
Learning Outcomes

Entrepreneurship

The student will be able to:

  1. identify the importance and principles of entrepreneurship;
  2. describe the different roles performed by entrepreneurs;
  3. evaluate his/her level of interest in, and aptitude for, becoming involved in business ownership; and
  4. identify the preparatory factors that are critical for an entrepreneurial career.

Small Business Development and Management

The student will be able to:

  1. develop, present, and defend a business plan with specific emphasis on the marketing, financial, human resources, operations, and legal components of the plan;
  2. evaluate a franchise or other small business opportunity as a possible acquisition;
  3. describe the key factors in selecting a retail location and layout;
  4. describe the principles of management and leadership;
  5. describe and demonstrate the methods of hiring and training of employees;
  6. describe and illustrate principles of effective personnel management relative to leadership styles; and
  7. explain the important principles and considerations of ownership transfer to others - family or others outside the family.
Means of Assessment
Midterm Examination 15 - 30%
Group Case Analysis 10 - 25%
Business Plan 15 - 25%
Final Examination 20 - 25%
Participation 5%
Textbook Materials

Scarborough, Norman M. Essentials of Entrepreneurship and Small Business Management, Latest Ed., Pearson

Balderson, Wesley D. Canadian Entrepreneurship and Small Business Management, Latest Ed., McGraw-Hill Ryerson

Or other department approved textbook.

Prerequisites

English 12, minimum grade of C, or CMNS 1115 or Equivalent