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1. Business Plan Introduction

C        importance of a business plan

C        basic elements of business planning

C        modular presentation techniques

1. Business Plan Components

C        preparing corporate identity and mission statements

C        describing the company and its product

C        developing a marketing plan

                                                i)              market study

                                                ii)             marketing game plan

                                                iii)            monetary market reaction

C        developing a financial plan

                                                i)              balance sheet

                                                ii)             income statement

                                                iii)            cash flow projection

C        identifying team members

                                                i)              organization

                                                ii)             operating management

                                                iii)            incentive plans

C        preparing appendices

                                                i)              summation

                                                ii)             important supplementary data

C        preparing an executive summary

1.  Presenting a Business Plan

C        covering letter

C        writing style and format

C        packaging and presentation

C        effective support tools

                                                i)              spreadsheet programs

ii)                   desktop publishing

iii)                  corporate videos

1. Common Misconceptions in Business Planning

C        real cost of money

C        staffing costs

C        market entry problems

C        supplier dependence

C        lack of identity

C      fad businesses